Arrête de deviner
si tu es rentable.
Plus besoin de jongler entre 8 onglets pour savoir si tu gagnes de l'argent. Dayla unifie chaque signal qui compte en une source de vérité et te dit exactement quoi faire.
Today it's chaos.
Tomorrow could be clarity.
On the left, your Monday morning. On the right, what life looks like once your numbers actually live in one place.
I spent $1,200 on ads yesterday and I have no idea if it was profitable...
I see my real profit in real time. I only scale what works.
You started this brand to build something. Not to spend your weekends guessing your margin.
What if you knew everything
in 10 seconds?
Not 8 tabs. Not 4 platforms. Not a spreadsheet someone built two years ago. One screen. One source of truth. Refreshed in real time.
No login juggling. No data wrangling. No spreadsheets at midnight. Just the answer.
You think you're profitable. Let's check.
Three numbers. No signup. No email. Just an honest look at what your real margin probably is right now.
That's $19k evaporating every month.
Dayla finds it. Dayla stops it.
Find your leaks nowThe number behind the number.
Shopify shows you revenue. Meta shows you ROAS. Neither tells you what you actually take home at the end of the month.
Drill into any single transaction. See exactly where the margin went.
Find the bestsellers that bleed cash and the slow movers that fund the business.
Net contribution per customer cohort, factoring discounts and returns.
One dashboard.
Three superpowers.
Dayla is not a reporting tool. It is the operating system your brand runs on.
Know exactly what you keep. Not what you invoice.
Every order, every SKU, every fee — reconciled automatically. The real margin your accountant doesn't see until month-end.
What you can achieve.
Your success story could be next.
I thought I had 25% margin. Turns out it was 12%.
The insight that changed how I price, spend, and grow.
The brands that win the next decade won't be the ones that scaled fastest. They'll be the ones that knew their numbers.
The results speak for themselves.
200+ e-commerce brands, from $1k/day to $10k+/day.
“I was running Meta at 2.8× ROAS thinking I was profitable. My real breakeven was 3.4× — Dayla found €18k in monthly losses I was completely blind to.”
Thomas R.
Founder, Maison Éclat · Paris, FR · €35k/mo
“We were paying $299/mo for Triple Whale AND $49/mo for TrueProfit. Dayla replaced both on day one. Profit, ads, SKUs, inventory — finally one tab.”
Jake M.
CEO, Apex Supplements · Austin, TX · $240k/mo
“Three of my hero products had negative net margin after returns and shipping. I thought my 32% gross margin was fine. It wasn't. Dayla showed me in 10 minutes flat.”
Charlotte B.
Founder, Bloom Botanics · London, UK · £40k/mo
“Our supplier had been overcharging us by $1,200/month for 8 months. Dayla's invoice reconciliation caught it on the first scan. That's $9,600 we got back.”
Alex S.
Co-founder, Urban Native · Sydney, AU · $90k/mo
“I was running Meta at 2.8× ROAS thinking I was profitable. My real breakeven was 3.4× — Dayla found €18k in monthly losses I was completely blind to.”
Thomas R.
Founder, Maison Éclat · Paris, FR · €35k/mo
“We were paying $299/mo for Triple Whale AND $49/mo for TrueProfit. Dayla replaced both on day one. Profit, ads, SKUs, inventory — finally one tab.”
Jake M.
CEO, Apex Supplements · Austin, TX · $240k/mo
“Three of my hero products had negative net margin after returns and shipping. I thought my 32% gross margin was fine. It wasn't. Dayla showed me in 10 minutes flat.”
Charlotte B.
Founder, Bloom Botanics · London, UK · £40k/mo
“Our supplier had been overcharging us by $1,200/month for 8 months. Dayla's invoice reconciliation caught it on the first scan. That's $9,600 we got back.”
Alex S.
Co-founder, Urban Native · Sydney, AU · $90k/mo
“TikTok was generating 2.3× more net profit per dollar than Meta. We'd never have seen this without cross-channel attribution. We reallocated — best month ever.”
Marie-Lou D.
Growth Lead, Céleste Paris · Paris, FR · €150k/mo
“We do $300k/month. Dayla is the first tab I open every morning. Real-time profit per order, inventory alerts, creative ROAS. My CFO cancelled his Looker Studio sub.”
Ryan C.
Operator, Strength Society · Denver, CO · $300k/mo
“I was running 14 reports across Shopify, Meta, and a spreadsheet. Now it's one screen. 4 hours back every Monday. Margin went from 18% to 26% in 90 days.”
Lukas W.
Founder, ForestWear · Munich, DE · €60k/mo
“At $30k/month, I can't afford to waste money. Dayla showed me which ad sets were eating cash and which SKUs were secretly profitable. Cut the losers, doubled the winners.”
Camille F.
E-com Manager, Lilas Studio · Montréal, CA · $30k/mo
“TikTok was generating 2.3× more net profit per dollar than Meta. We'd never have seen this without cross-channel attribution. We reallocated — best month ever.”
Marie-Lou D.
Growth Lead, Céleste Paris · Paris, FR · €150k/mo
“We do $300k/month. Dayla is the first tab I open every morning. Real-time profit per order, inventory alerts, creative ROAS. My CFO cancelled his Looker Studio sub.”
Ryan C.
Operator, Strength Society · Denver, CO · $300k/mo
“I was running 14 reports across Shopify, Meta, and a spreadsheet. Now it's one screen. 4 hours back every Monday. Margin went from 18% to 26% in 90 days.”
Lukas W.
Founder, ForestWear · Munich, DE · €60k/mo
“At $30k/month, I can't afford to waste money. Dayla showed me which ad sets were eating cash and which SKUs were secretly profitable. Cut the losers, doubled the winners.”
Camille F.
E-com Manager, Lilas Studio · Montréal, CA · $30k/mo
Why founders switch to Dayla.
You've tried Triple Whale or TrueProfit. Here's what's different.
| Features | DAYLA | TRIPLE WHALE | TRUEPROFIT | SPREADSHEETS |
|---|---|---|---|---|
| Profit & Analytics | ||||
| Net profit per order (after all fees) | ||||
| True P&L — shipping, fees & returns included | ||||
| Breakeven ROAS per product | ||||
| LTV cohort analysis | ||||
| Profitability by SKU & channel | ||||
| Ads & Attribution | ||||
| Multi-channel ad attribution | ||||
| Creative-level ROAS & ad scoring | ||||
| Daily AI ad priorities (scale or cut) | ||||
| Operations | ||||
| Supplier invoice reconciliation | ||||
| Inventory & reorder alerts | ||||
| COGS & bundle management | ||||
| Ease of Use & Value | ||||
| Setup < 15 min, no engineer needed | ||||
| Transparent pricing (order-based, not GMV) | ||||
| Free trial · no credit card | ||||
Based on publicly available information · Last updated 2025
Simple. Honest.
14-day free trial on all plans. No credit card required.
Starter
For growing brands ready to track real profit.
14-day trial · Cancel anytime
- Orders / month— 500
- Ad platforms— All
- Data history— 1 year
- Real-time P&L dashboard
- Breakeven ROAS tracker
- COGS & bundle management
- Payment fees & refunds tracking
- CSV & PDF exports
- Email support— 24h
- Verified Reports
- Customer Analytics
- LTV cohort analysis
- Supplier invoice reconciliation
- Multi-store analytics
- WhatsApp support
Growth
The complete profit OS for serious DTC brands.
14-day trial · Cancel anytime
- Orders / month— 2,500
- Ad platforms— All
- Data history— Unlimited
- Real-time P&L dashboard
- Breakeven ROAS tracker
- COGS & bundle management
- Payment fees & refunds tracking
- CSV & PDF exports
- LTV cohort analysis & gateway products
- Verified Reports— Unlimited
- Customer Analytics (RFM + predicted next order)
- Supplier invoice reconciliation
- Advanced refund reconciliation
- WhatsApp support
- Email support— 24h
- Multi-store analytics
Scale
For multi-store brands and high-volume operators.
14-day trial · Cancel anytime
- Orders / month— 8,000
- Ad platforms— All
- Data history— Unlimited
- Real-time P&L dashboard
- Breakeven ROAS tracker
- COGS & bundle management
- Payment fees & refunds tracking
- CSV & PDF exports
- LTV cohort analysis & gateway products
- Verified Reports— Unlimited
- Customer Analytics
- Supplier invoice reconciliation
- Advanced refund reconciliation
- Multi-store analytics— 2 stores
- Advanced analytics & custom dashboards
- Personalized 1-on-1 onboarding (60 min)
- WhatsApp support— Dedicated channel
- Email support— Priority
Unlimited
For agencies and brands at scale, with no limits.
14-day trial · Cancel anytime
- Orders / month— Unlimited
- Ad platforms— All
- Data history— Unlimited
- Real-time P&L dashboard
- Breakeven ROAS tracker
- COGS & bundle management
- Payment fees & refunds tracking
- CSV & PDF exports
- LTV cohort analysis & gateway products
- Verified Reports— Unlimited
- Customer Analytics
- Supplier invoice reconciliation
- Advanced refund reconciliation
- Multi-store analytics— Unlimited
- Advanced analytics & custom dashboards
- White-glove onboarding (90 min + 30 days follow-up)
- Client-ready PDF reports (white-labelable)
- Consolidated multi-brand view
- Dedicated account manager
- Priority feature requests
- WhatsApp support— Priority
- Email support— Priority
Honest answers.
Does Dayla replace Triple Whale or TrueProfit — or do I need all three?+
Dayla replaces both. Triple Whale covers attribution and creative analytics. TrueProfit covers per-order profit. Dayla does both — plus inventory alerts, supplier invoice reconciliation, LTV cohorts, and a Brand Health Score. Most brands running Triple Whale + TrueProfit switch to Dayla alone and save $300+/month in tool costs from day one.
Meta tells me 4× ROAS. Dayla shows 2.1×. Which one is right?+
Dayla is right. Meta's reported ROAS counts view-through conversions (people who just saw an ad, never clicked), inflates with assisted touches, and ignores your COGS, returns, Stripe fees, and shipping. Dayla uses a first-party pixel + order-level data to compute net profit per ad dollar actually spent. The gap between Meta's number and reality is typically 40–60% for most brands. That gap is your real problem.
What exactly goes into Dayla's profit calculation?+
Everything. Revenue minus: COGS (per SKU, per variant, per bundle), ad spend across all platforms (Meta, Google, TikTok), Stripe and PayPal transaction fees (actual %, not estimated), shipping and fulfilment costs, returns and restocking, Klaviyo cost allocation, discount codes, and your Shopify subscription prorated per order. Not just the obvious ones — every cash outflow that erodes your margin.
I'm doing $30k/month. Is Dayla worth it at my scale?+
$30k/month ($1k/day) is exactly where data clarity has the most leverage. At this stage, one wrong ROAS assumption or one negative-margin hero product quietly erases your profits for months. The Starter plan at €39/month pays for itself the first time it catches a losing ad set or a supplier overcharge — which typically happens in week one. We have brands at €15k/month who track every euro.
How does supplier invoice reconciliation work?+
Drop a PDF, CSV, or XLSX into Dayla. We parse every line item and cross-reference it against your negotiated rates per SKU, per variant, per bundle, per quantity break. Discrepancies — overcharges, wrong quantities, missing volume discounts — get flagged instantly before you approve payment. Average brand catches €2,000–€5,000/year in supplier errors in the first 90 days.
How accurate is attribution after iOS 14?+
Very. The Dayla Pixel fires server-side directly from your Shopify store, not from the browser. It captures the complete customer journey across sessions and devices, and is unaffected by iOS 14 restrictions or ad blockers. We also support last-click and linear models so you can compare. Most brands find their Meta-reported ROAS drops 30–50% once measured with first-party data — which means their real breakeven ROAS was much higher than they thought.
How long does setup take? I don't have a developer.+
5 to 7 minutes. No developer needed, no SQL, no data pipeline. Connect your Shopify store (one OAuth click), authorize your ad platforms, optionally link Klaviyo. For COGS, upload a CSV or import from your existing supplier sheets. Most brands are seeing live profit data before their morning coffee. The Dayla Pixel installs in under 60 seconds via our Shopify app.
What happens to my data if I cancel?+
Your data belongs to you. Export everything — orders, P&L history, ad data, reports — as CSV at any time. After cancellation, we retain your data for 30 days so you can reactivate without losing history. After 30 days, it is permanently deleted in compliance with GDPR. No hostage data, no re-import fees.
Still have questions? Talk to us
Stop running on instinct.
Start running on truth.
1,200+ DTC brands already know their real profit. Join them in under 5 minutes — no developer, no spreadsheet, no guesswork.
No credit card · 5 minute setup · Cancel anytime