Your ad manager shows you a ROAS. It's lying. Enter your real costs — COGS, shipping, fees, returns — and get the truth.
Dayla connects to Shopify, Meta, Google and TikTok — and shows your true net profit per order, in real time, every day. No spreadsheets. No guessing. No CFO needed.
ROAS (Return on Ad Spend) measures revenue per unit of ad spend. A 3× ROAS means €3 in revenue per €1 in ads. But ad managers report ROAS on raw revenue, ignoring your actual costs — that's where the trap lies.
Enter your real costs above. The calculator solves for your true breakeven ROAS: the minimum multiplier needed before you stop losing money on each order.
Breakeven ROAS is the ROAS at which ads generate exactly enough revenue to cover all costs, leaving zero profit. Below this threshold every sale loses money — even if your reported ROAS looks healthy.
For a €30 product with €8.50 COGS, €4.90 shipping, and 3.9% fees, your breakeven ROAS is 1.61×. Anything below means you're paying customers to buy your product.
POAS measures actual profit per advertising euro. A POAS of 1× means your profit equals your ad spend. A POAS of 2× means you keep €2 in profit for every €1 in ads. This — not vanity ROAS — is what should drive scaling decisions.
Meta and Google attribute revenue from ad clicks but ignore your costs. They use last-click attribution by default, which over-credits remarketing campaigns. Returns happen 30+ days after the sale, so day-7 ROAS always looks better than day-60 reality.
Real operators benchmark against true breakeven ROAS — not the number their ad platform surfaces.